60% of the UK general public have played computer/video games in the last year. 20% do so daily.
A new survey by D-CYFOR reveals that 60% of the UK general public say they have played computer/video games in the last year. This number is highest among those aged 18-34 (79%).
Of those that say they play computer/video games, 20% say they play them daily with those aged 18-34 (23%) doing so the most. Playing computer/video games on a daily basis is highest among men (23%) who are 6% more likely to play computer or video games on a daily basis than women (17%)
The survey found that men (60%) were 10% more likely than women (50%) to buy a video game if the lead character in the game was female. At 51% women are 14% less likely to buy a game than men (65%) if the lead character in the game is male.
The survey reveals that among those that play computer/video games, 66% would play a game with a male lead character and 63% would play a game with a female lead character.
Just under half (47%) of those that play computer/video games say they would buy a video game if the lead character was genderless. Whereas 55% say they would play a video game if the lead character was genderless.
Men (71%) were 8% more likely than women (63%) to watch/read a review of a game if the reviewer was female. 67% of gamers would watch/read a review of a game if the reviewer was female.
Fieldwork Completed 19.10.2018
Interview Method: Online
Representative sample of UK adults 18+ (1012)
Due to the effects of rounding some figures may not equal 100
D-CYFOR is a member of the British Polling Council and abides by its rules
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