60% of the UK general public have played computer/video games in the last year. 20% do so daily.

 

 

A new survey by D-CYFOR reveals that 60% of the UK general public say they have played computer/video games in the last year. This number is highest among those aged 18-34 (79%).

 

Of those that say they play computer/video games, 20% say they play them daily with those aged 18-34 (23%) doing so the most.  Playing computer/video games on a daily basis is highest among men (23%) who are 6% more likely to play computer or video games on a daily basis than women (17%)

 

The survey found that men (60%) were 10% more likely than women (50%) to buy a video game if the lead character in the game was female. At 51% women are 14% less likely to buy a game than men (65%) if the lead character in the game is male.

 

The survey reveals that among those that play computer/video games, 66% would play a game with a male lead character and 63% would play a game with a female lead character.

 

Just under half (47%) of those that play computer/video games say they would buy a video game if the lead character was genderless. Whereas 55% say they would play a video game if the lead character was genderless.

Men (71%) were 8% more likely than women (63%) to watch/read a review of a game if the reviewer was female. 67% of gamers would watch/read a review of a game if the reviewer was female.

Fieldwork Completed 19.10.2018

Interview Method: Online
Representative sample of UK adults 18+ (1012)

Due to the effects of rounding some figures may not equal 100

D-CYFOR is a member of the British Polling Council and abides by its rules

For more information or a research enquiry pls contact contact@dcyfor.com